Bridal Boutique: Brides-to-be rush down aisle for famous biannual gown sale

Stephanie Rubenstein

Although they might have dreamed of the details of their wedding day right down to the gown since they were young girls, women may not have dreamed fighting off other garment-hungry brides-to-be in their quests for the perfect dress.

For the 120th time since 1947, thousands of brides-to-be and their entourages will make the trek today to Filene's Basement from near and far for the store's biannual "Running of the Brides," for the chance to get their hands on one of 2,500 dirt-cheap wedding gowns in the basement store. And sometimes the mad dash for the gowns can get ugly.


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